Picture of the day: Shuanghui dumps tons of meat products into landfill amid food additive scandal

April 18, 2011Jing GaoNo Comments, , , , , , , , , ,

Shuanghui Group, China’s largest meat processor, is having a crisis after illegal additive was found in its meat products. Its ham sausages, the company’s most popular and one of China’s most consumed cold cuts, had been put off shelf for more than 20 days. The financial loss is estimated at millions of Chinese yuan.

The company staged a comeback earlier this month. However, the gesture is badly received, as its image has been seriously harmed by the scandal, and there is no sign that consumers have regained any trust in the company’s products. (See how Chinese cold-shoulder the company’s PR offensive.)

A series of pictures on Tiexue, a Chinese discussion forum, show Shuanghui dumps tons of meat products, including ham sausages, into a huge pit it excavated and fills it with chemicals to destroy them.

‘Lean meat essence,’ or shou rou jin, 瘦肉精, is the Chinese nickname for clenbuterol, a chemical, if fed to pigs, can prevent them from accumulating fat. It is banned as an additive in pig feed in China because it can end up in the flesh of pigs and is poisonous to humans.


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