gil

December 30, 20123 Comments

Body nourishment as recreation of elder Chinese – socialist China meets neoliberal modernity

Note: Gil Hizi is Ministry of Tofu’s contributor. He is also the chief editor of website Thinking Chinese. Numerous elder Chinese have a desire to remain fit and to nurture health. Some of them even fulfill this need by swimming in icy lakes and pushing the body to efforts that it had doubtfully met even in [...]

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July 3, 2012One Comment

Lei Feng and “The most beautiful” – modern Chinese heroes as the glue of socioeconomic harmony

Note: Gil Hizi is Ministry of Tofu’s contributor. He is also the chief editor of website Thinking Chinese. The stories of Zhang Lili (张丽莉, aka ‘zui mei jiaoshi’, ‘most beautiful/virtuous teacher’), the Harbin middle school teacher who sacrificed herself to save two pupils from the wheels of a vehicle, and Wu Bin (吴斌, aka ‘zui mei [...]

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June 14, 20123 Comments

Chinese “Pancake people” – Scratching the surface of modernity

Note: Gil Hizi is Ministry of Tofu’s contributor. He is also the chief editor of website Thinking Chinese. Jianbing (煎饼), often translated to ‘Chinese pancake’, is one of the most celebrated snacks Northeast Chinese streets, and even foreigners tend to appreciate its greasy taste and its high calorie-per-money value. In recent years the jianbing is facing [...]

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April 27, 20122 Comments

Help yourself China – The rise of self-help culture and its unique Chinese features

Note: Gil Hizi is Ministry of Tofu’s contributor. He is also the chief editor of website Thinking Chinese. In the last few decades, self-help culture, in the form of advice books, accessible knowledge and popularized expertise is blooming in the Western world as well as in many developing countries. China is no exception. Commercialized medicine, [...]

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April 6, 2012One Comment

Marketing to China’s middle-class: Selling modernity, considering tradition

Note: Gil Hizi is Ministry of Tofu’s contributor. He is also the chief editor of website Thinking Chinese. The marketing of brands in China often faces tensions between modernity and tradition, foreign and local orientations or individualistic materialism and longstanding cultural values. Whether we are discussing foreign companies or local enterprises, in order to prosper in [...]

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March 25, 20124 Comments

Post-1970s, Post-1980s, Post-1990s –  The enhanced Chinese generation gap

Note: Gil Hizi is Ministry of Tofu’s contributor. He is also the chief editor of website Thinking Chinese. China is giving great attention to the sharp differences between the 70hou (Post-1970s, Chinese born between 1970 and 1979), 80hou (Post-1980s, Chinese born between 1980 and 1989) and 90hou (Post-1990s, Chinese born between 1990 and 1999), as [...]

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